Ever since I was able to be propped up on the couch without risk of rolling away, I’ve been captivated by all things television. From the storylines and costumes to the cinematography, set design and sheer creativity, I just could not get enough of commercials (yes, commercials).

Me, at 2, in my natural habitat.

2 yr old Alex in her natural habitat.

Ahhh… the elusive television ad. To some, it’s an unwanted interruption during the best part of a show. To others, it’s the time for a quick bathroom and snack break. But to me, commercials have always been a pleasant intermission; a brief, clever story that provokes a reaction. (With the best ones requiring a bit of thought before that thrilling aha moment. But damn, it feels so good when that moment arrives.)

Commercials have always been the unsung heroes of television, only given a bad wrap because people are simply too impatient to stop and smell the roses (anyone who disagrees, get @ me).

Growing up without cable meant there were literally no channels to flip through during commercial breaks— which led to actually watching and appreciating them in all their glory.

As time went on, my passion for all things advertising continued to grow. From TV and print to billboards, radio and even direct mail, I just couldn’t stop paying attention to them. (Looks like the creatives did their job! …phew.)

The mediums for which to create content continue to expand and evolve. And I’ve virtually and physically worked on all of them. I’m excited to see where the advertising world will go to next.

Now enough about me. What’s most important is the work, after all. So check out some of my work under, you guessed it, work.