After a successful soft launch, Beneva needed to more formally introduce itself to English-speaking Canadians. And what better way to break through all the clutter in the busy insurance world than with a perfectly tasty metaphor emphasizing how finding the right partner makes everything better? (…Even insurance, believe it or not!)

This fully-integrated campaign included tv spots, online videos, radio, print, digital, social, OOH, DM, a Dragon’s Den partnership, sales collateral, and more.

——————————————————————

Beneva is (kinda) new to the insurance game, created when two powerhouse insurance mutuals with over 75 years of expertise merged; SSQ and La Capitale. So, they were in need of a fun, approachable brand voice which would help show they’re not like the other guys… Beneva is filled with good people who actually care about their clients. (They are Canada’s largest mutual, after all.)