After a successful soft launch, Beneva needed to more formally introduce itself to English-speaking Canadians. And what better way to break through all the clutter in the busy insurance world than with a perfectly tasty metaphor emphasizing how finding the right partner makes everything better? (…Even insurance, believe it or not!)

This fully-integrated campaign included tv spots, online videos, radio, print, digital, social, OOH, DM, a Dragon’s Den partnership, sales collateral, and more.

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Beneva is (kinda) new to the insurance game, created when two powerhouse insurance mutuals with over 75 years of expertise merged; SSQ and La Capitale. So, they were in need of a fun, approachable brand voice which would help show they’re not like the other guys… Beneva is filled with good people who actually care about their clients. (They are Canada’s largest mutual, after all.)

We wanted to make Food Basics everyone’s favourite discount grocery store, so we took their lighthearted tone and ran with it. From a playful tv spot emphasizing just how great saving money on food feels, to fun Instagram posts and topical in-store signage, and everything in between, this brand was lots of fun to work on. …And who doesn’t love getting more for less, anyway?

I worked on a variety of campaigns for tv, social, digital, radio, print, online, OOH, and POS, as well as launched the Food Basics Instagram account. (…Wowza!)

Our spring and summer campaigns for Canada’s most iconic brand featured weather-triggered ads that would serve up custom messaging and outfits depending on the forecast in any given place, at any given moment throughout the day. (Woah, man... how very, like, Nineteen Eighty-Four of us.)

We were put to the task of raising awareness for Mellow Walk’s newest line of safety shoe designs that are both comfortable and fashionable.

So, we created a short video (featuring real employees as talent and virtually zero budget) surrounding the idea of an unsafe safety shoe. Ch-ch-ch-ch-ch-check it out!

When it comes to banking, Percy isn’t messing around. He knows exactly where to go for banking that fits his life: CIBC.

I worked on various campaigns for social, digital, web, radio, print, online video and OOH, as well as in-branch posters, brochures and videos. Peng-winning!

There’s always a holiday or season worth celebrating with Ontario’s favourite place to stock up on booze. And with that comes the need for ads to communicate these messages. That’s where I came in. I worked on various campaigns for digital, social, OOH, and in-store.

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To help bring fresh spring vibes to LCBO customers, we created a fun, informative content series showcasing four of the season’s most-anticipated drink trends: Tropical Flavours, Sparkling Wines, Modern Classics and Mashups, and Fruity Cocktails.

Air Georgian wanted to show attendees their support for the upcoming golf tournament.

We came up with this:

2015 Clio Sports Award - Bronze, Print

(Accomplished using a mere stock photo, no less.)

World Series

The Chicago Cubs were experiencing their greatest winning streak in 100 years and were finally on their way to the World Series again. With no sponsorship affiliation whatsoever, we came up with this creative in order for Miller Lite to show their support during this once-in-a-century moment (literally).

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NFL Campaign

I worked on billboards for the upcoming NFL season for approximately 30 Miller Lite-affiliated teams across America.

Nissan is chock full of innovations that excite. (And the styling to match.) I brought innovation and styling in the form of social, digital, and print ads.

Metro is your friendly neighbourhood grocer filled with helpful employees who always go above and beyond. When it came time to launch their online grocery service, we wanted to emphasize that when it comes to shopping for your groceries, their awesome people truly are just as meticulous as you are. I also worked on a variety of campaigns for digital, social, radio, online videos, print, OOH, and POS.

Remember when Twitter was a semi-respectable place? Ahh, those were the days… when I worked on social posts, account headers, case study videos, and internal collateral.

Food & Drink is all about great-tasting food made with care and impeccable ingredients, making it the perfect place to launch Piller's new "Welcome home" campaign.

The rebrand campaign included tagline, print, social, online videos and a website redesign that left no crumbs. (That’s what all the cool kids are saying these days, right?)

This world-class bearing manufacturer was looking to stand out in the dull industrial landscape. I was just the person to help them do so with a bold brand voice unlike anything else found in your favourite motion and control publication.

Toronto Public Library wanted to celebrate the opening of their 100th branch with a memorable campaign that highlighted the many unique services they have to offer. We launched with a guerilla stunt of 100 librarians marching from the Toronto Reference Library to City Hall in t-shirts, each with their own unique reason to check out TPL.

We managed to get #TPL100 trending on Twitter with no paid media (or budget for that matter), increased foot traffic and awareness, and got many local celebrities involved.

Burrows has been delivering distinctive men's fashion with unparalleled service for many years. But something was missing. So we suited up and shifted the brand's image from a mere fashion retailer to a contemporary lifestyle brand.